What is a Vector?

Vector artwork is made up of paths and is in an open, editable format. Working with vectors allows us to manipulate the artwork, as required, for branding purposes i.e. we can change colours, stretch or scale the artwork infinitely and make changes as requested. Without vectors we would be unable to make these changes.

Certain branding processes like Pad Printing, Screen Printing, Debossing and Laser Engraving, require vector artwork and we cannot brand without it.

Vector artwork can be created in a number of different applications. Below are a few of the applications which can create vector artwork. Please note: placing non-vector artwork, for example a jpeg or other image file, into one of these applications does not make it a vector and we wont be able to use it.

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